Digital Business & Brand

I'm an award-winning designer, startup founder, and former global digital and design leader at McKinsey & Company

What I'm doing now —

Partner at Artefex, advising global clients on digital strategy, design and build across multiple sectors and industries. Artefex is made up of ex-McKinsey Experts — some of the best people in their fields.

Global Creative Director at Roadbook, building a travel and lifestyle brand and creative studio that works with some of the world's largest OTAs creating Lifestyle Content at Scale™

Founder of Faculty*Special Projects, a digital agency that builds GenAI proofs of concept. We have created more than a dozen that range from pretty straightforward to highly interactive and complex. All of it feels magical. If you're curious about how GenAI could transform your domain, let's have a conversation.

Chief Product Officer at a stealth startup building a geospatial intelligence platform. This is really exciting and has some very interesting collaborations with super smart people.

Advisor at FAYBL. These guys are way ahead of the curve when it comes to GenAI and are transforming financial planning.

I also offer coaching to digital experts who want to thrive in their craft and careers.

Phonm Penh

2002-2006

  • Cambodia was a unique and unforgettable experience. I had already spent almost a decade living abroad by this time, but I met so many interesting people, and I had a clarity about what I wanted to do that I never had before.
  • I ended up as art director #2 at a startup ad agency, and we did it all, by hook or crook. It was amazing.
  • Cambodia is also where I started to work with global humanitarian agencies — UNICEF, UNDP, USAID and many more, on issues ranging from santiation to maternal health.

London

2006-2012

  • London was a great experience — it really felt like the heart of all things creative, especially in digital. It was all up for grabs, and there was nothing like it.
  • I was an art director and a designer, working at some of the best digital agencies in the world. No iPhones, social media or #hashtags. It was a brave new world and it was a lot of fun.
  • Many of my colleagues have all gone on to create amazing careers as some of the most respected creatives around. I was good, but these people were great, and they all taught me a lot.

Bangkok

2011-2025

  • I've been in Bangkok for almost 15 years most recently with McKinsey & Company, where I led the Southeast Asia Digital and Service Design Practice.
  • Prior to that I created the Interaction Design curriculum for the Communication Design Program (CommDe) at Chulalongkorn University, and lectured there for many years.
  • I also ran a digital agency (Faculty, now rebooted) and had a startup (Moveedoo). I've done a lot of speaking in the region on Interaction Design, User Experience, Design Thinking and Innovation.